Jupetto
We’re a small company in Johannesburg. We build consumer apps and then run them ourselves, from the first sketch through to the support inbox.
Products
First product
FVLBI
FVLBI is the first thing we built. It works with the clothes already in your wardrobe rather than trying to sell you new ones.
Catalogue
Photograph a garment and FVLBI reads it: colour, material, formality, season. Your wardrobe turns into something you can actually search.
Compose
Outfits assembled only from pieces you already own, accounting for the weather and for whatever is currently in the wash.
Preview
A photorealistic render of you in the outfit, so you can judge it the evening before rather than in the mirror on the way out.
Further products are in development.
How we work
Everything is made inside the company. Design, engineering, machine learning, infrastructure and support all sit in the same small team, and none of it is contracted out. When something breaks, you are talking to the people who built it.
There will never be many products. The ones we ship, we keep running. Each one starts as something we wanted to exist and could not find, which means we are the first people to use it properly and the first to notice when it is wrong.
Between us we have more than a decade in digital product, marketing and data, across over 160 brands on five continents.
The name
Jupetto owes something to Geppetto, who built things and brought them to life, and something to the puppeteering sense of a company that works the strings behind its products.